I am a digital marketer based in Brussels expertise in Google Analytics, Performance / social media marketing, SEO and automation. Instead of limiting myself to one area of digital marketing, I consider myself to be a Swiss Army knife, capable of handling a variety of tasks and projects.
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+32497294574
Leopold II laan 126
1080 Brussels
Linkedin.com/in/pablo-berckmans
Artevelde community college
BA journalism
Google Analytics 4
Google ads certificate
Google ads creative
Google ads measurement
Google ads display
Digital Marketing
Project management for marketers
Google Analytics 4
E-mail marketing
Google Looker studio
Hubspot marketing hub
Google workspace
Google ads
Google tag manager
MS Office
Mailchimp
Google Analytics 4
Meta business manager
Linkedin business manager
Semrush
dragonmetrics
Canva
Leuven, March 2024 - current
Brussels, November 2023 - current
Brussels, january 2024 - current
Brussels, (August 2023 - January 2024)
Channel manager Fiber squad at Proximus.
Responsible for follow-up communication between sales and business. Analysing demands and improving procedures. This to facilitate speed of communication and correct interpretation.
Leuven, September 2023 - January 2024:
As a Digital Marketer at Boondoggle, my role involved setting up and optimizing advertising campaigns on Meta, TikTok, and LinkedIn. I was responsible for creating and managing media spending plans, primarily focusing on Meta and LinkedIn, ensuring efficient budget allocation. Additionally, I compiled and analyzed reports on campaign performances, which was crucial in shaping future marketing strategies and enhancing the effectiveness of our advertising efforts.
Brussels, (May 2022 - June 2023)
I worked on an internal training project to showcase the different fields of digital marketing and best practices.
As a digital marketer for Doktr, I spearheaded efforts to grow the user base of the Doktr app. I achieved this through various digital channels, including social media, SEA campaigns, and SEO. I collaborated with different agencies to fine-tune the strategy and adapt to a changing landscape. I also developed and implemented email marketing campaigns to nurture users, created dashboards, and analyzed data to optimize performance. Furthermore, I advised on the marketing plan for Q4 2022 to identify quick wins and resolve issues to boost performance in 2023.
At Invisible Puppy, I translated the website for the client Resengo (dutch-french) and set up automation workflows in Hubspot.
Leuven, (April 2021 - May 2022)
As a digital marketing specialist, I worked on the analytical side of projects for various clients. My responsibilities included auditing, reporting, analysis, and setup. I also set up and monitored email marketing tools and automation. In addition, I optimized workflows in Hubspot, conducted A/B testing, and set up landing pages. I performed keyword research and search listening for various clients and audited the tools used by clients to optimize their digital marketing workflow.
Candor, Evere (November 2019 - October 2020)
As a sales and marketing assistant, I monitored the sales and marketing flow in Hubspot daily. My responsibilities involved creating landing pages, mailings, and social media posts. I also coordinated with media agencies to ensure the correct ads were published in the appropriate media outlets. Furthermore, I was responsible for the offline marketing campaigns in the press, physical banners, goodies, etc., as well as organizing physical events for potential customers (launch of new real estate projects).
Immobel, Brussels (April 2019 - October 2019)
As an administrative assistant, I was responsible for follow-up after sales. This included tasks such as writing and translating mailings, coordinating with gas, electricity, and water companies, and ensuring clients had all necessary documents prefilled before signing. I also worked on implementing a CRM for the after-sales department in Microsoft Dynamics.
Lightspeed, Ghent (December 2017 - May 2018)