Hi there! 👋🏻

I’m Pablo.

Digital marketing freelancer

I am a digital marketer based in Brussels with expertise in Google Analytics, Performance / social media advertising, SEO and automation. Instead of limiting myself to one area of digital marketing, I consider myself to be a Swiss Army knife, capable of handling a variety of tasks and projects.

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/da23dfc8-1111-46f9-b38e-fb9ed8e50ba0/f033d9dc-05be-4d98-b319-ca121bcc126f/Calendly-logo.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/da23dfc8-1111-46f9-b38e-fb9ed8e50ba0/f033d9dc-05be-4d98-b319-ca121bcc126f/Calendly-logo.png" width="40px" /> Want to know more?

</aside>

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/da23dfc8-1111-46f9-b38e-fb9ed8e50ba0/bac97256-f617-445d-b8d6-6df569a097d3/LinkedIn.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/da23dfc8-1111-46f9-b38e-fb9ed8e50ba0/bac97256-f617-445d-b8d6-6df569a097d3/LinkedIn.png" width="40px" /> My Linkedin page

</aside>

Pablo Berkmans2.jpg

Software that i use

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/da23dfc8-1111-46f9-b38e-fb9ed8e50ba0/a462b8cd-fd51-40df-b29d-5ceac7771fc3/adwords_(1).svg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/da23dfc8-1111-46f9-b38e-fb9ed8e50ba0/a462b8cd-fd51-40df-b29d-5ceac7771fc3/adwords_(1).svg" width="40px" /> Google ads

</aside>

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/da23dfc8-1111-46f9-b38e-fb9ed8e50ba0/cadfac02-851f-40c2-bbea-1ea3c954d610/google-analytics.svg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/da23dfc8-1111-46f9-b38e-fb9ed8e50ba0/cadfac02-851f-40c2-bbea-1ea3c954d610/google-analytics.svg" width="40px" /> GA4

</aside>

<aside> <img src="https://static.ahrefs.com/static/assets/primary-blue-S4ORWZEV.png" alt="https://static.ahrefs.com/static/assets/primary-blue-S4ORWZEV.png" width="40px" /> Ahrefs

</aside>

<aside> <img src="data:image/jpeg;base64,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" 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width="40px" /> Google suite

</aside>

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/da23dfc8-1111-46f9-b38e-fb9ed8e50ba0/ebfad6f4-b10d-4712-9e00-e6205559cac8/meta.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/da23dfc8-1111-46f9-b38e-fb9ed8e50ba0/ebfad6f4-b10d-4712-9e00-e6205559cac8/meta.png" width="40px" /> Meta business suite

</aside>

<aside> Tiktok

</aside>

Experience

Digital marketeer | The lean six sigma company **

Responsible for growth and lead-generation.

Utilized Google ads, SEO, email marketing, and social ads to grow and nurture leads.

Set up tracking, managed stakeholder communication for website development, and implemented SEO best practices.

Created and published content on different social media channels to boost brand awareness.

Digital marketeer | Skillmedia (agency) **

Optimized Google Ads campaigns and set up tracking.

Managed social advertising campaigns.

Optimized various Google Ad accounts to improve client results.

Set up tracking for different clients.

Optimized and launched ad campaigns on social media (TikTok, Meta, LinkedIn).

Digital marketeer | Woodcab **

Managed Meta ads campaign for Woodcab.

Full set-up including audience targeting and budget pacing.

Reported on efforts and made improvements where needed to ensure right people took right actions on the website.

Digital marketeer | Trivali (agency) **

Optimized Google Ads campaigns.

Optimized various Google Ad accounts to improve client results.

Set up tracking for different clients.

Digital marketeer | Expliciet (agency) **

Optimized Google Ads campaigns.

Optimized various Google Ad accounts to improve client results.

Set up tracking for different clients.

Digital marketeer | Solicon **

Set up and optimized Google Analytics 4 (GA4) and Google Tag Manager.

Conducted SEO audits for multiple clients.

Implemented changes on websites to enhance organic visibility.

Devised comprehensive digital strategies covering website, social media, and email marketing.

Provided advice on search engine advertising (SEA) and social media ad strategies.

Implemented ad campaigns for various clients on Google Ads and Meta platforms.

Managed and optimized Google Ads accounts.

Digital marketeer | Ducomat **

Optmizing the dutch google ads account ensuring continous flow of conversions and running SEO audits and optimisations in dutch for both the flemish and dutch market. Raised the Conversion rate in google ads from 1% to 2,8% in 10 months.

Digital marketeer | Impact us today **